Amnesty International is a world renowned organisation and brand with such a strong visual identity, that it is one of the few brands that can be recognised by a single colour alone.
During first year University we were set a brief in which we had to create a means to spread Amnesty’s message and connect with a younger demographic whilst retaining the brands guidelines. We were, however, given the freedom to choose our own topic. I decided to design mine around the highly significant, yet misunderstood problem of modern slavery, utilising imagery that people usually associate with slavery (in it’s classical sense) to shed light on the unspoken issue.
Ultimately I created a pocket-sized card to be handed out at events, showcasing some of the more disturbing and unknown statistics on modern slavery. The card is designed so that when the user lifts it up against their surroundings, they can see through specifically cut out areas of the card, mimicking the effect of prison bars, separating the viewer from the outside world. This design also symbolises modern day slavery as an unseen power, one we cannot always perceive as easily as a physical cage.
